About Us

At The Roast is Real, we specialize in unapologetically bold, laugh-out-loud tees that say what you’re thinking—before your coffee kicks in. Our designs are brewed with sarcasm, sass, and just the right amount of Midwest charm. If you’ve ever wanted to wear your mood on your chest (and make strangers snort-laugh in public), you’re in the right place.

We don’t do boring. We do punchlines, side-eyes, and slogans that bite back. But behind the snark? We’re serious about quality. Our tees are soft, comfy, and built to survive everything from laundry day to hanging out with your favorite people. And when it comes to customer care, we treat you like a neighbor—because around here, kindness isn’t just a courtesy, it’s a way of life.

👨👩👧👦 Proudly brewed in Wisconsin. We’re a small family business with big personality, crafting every design with love, laughter, and a whole lot of local flavor.

So go ahead—say it with your shirt. We’ll make sure it fits like a favorite and feels like the truth.

💬 Wear your mood. Spill your truth. Sip responsibly.

☕ Because subtlety is for decaf.

🔥 Soft tees. Sharp tongues